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Taste Test
Visual Explorations for QUIRON.
Same strategic foundation, two distinct visual journeys for a high-end workwear brand. I’d love to hear the community's take: Option A or Option B?
48 voted
57%
36 voted
43%
84 votes
Closed
Option B, feels more unique and distinguishable, but need to test in smaller scale, some details could be lost. Using alternative icon on mobile/smaller sizes could be a good alternative. Good luck with the project!
Totally agree, Toms. A simplified reduction for favicons and small assets is already in the works to solve those legibility challenges. Good catch! 🦾
I prefer option A. I feel that the details and curves are better stylized. I also prefer the balance of the negative space. It feels well-balanced.
Wow, each provides a completely different message. I don't think it's an A or B question, more like a question of which fits the brand best.
Spot on, Virginia! You hit the nail on the head. The brief centers on the 'Union of Entities', inspired by the ancestral bond where man and horse become one. These paths are exploring how to visually represent that 'fusion': one leans more into the raw durability of the work,...
I like the detail of the centaur's leg holding the flag pole in the first option, that's a nice touch. Personally I think the tail is a little awkward? But that's an easy fix.
Second one reminds me a bit of Zoro 🤷🏻♂️
Does it need to be suitable for embroidery? Seeing as...
1 for sure, the flag provides an important mystique.
I would go with the First one although second one is also good
Animated GIF logo, Hope you like it
The first Option looks clean and detailed but curious to know more about the brand so I can give an appropriate take on this.
Option A is insanely good, kudos 🙌
Option B for me looks good...works perfectly for a luxury workwear brand
Prefer left
Both logo are very good, but that I will depend completely on the storytelling of the brand hahahahah
Love a good design debate! It’s interesting to see the community lean towards one path while the brand strategy pointed us in another direction. That’s the beauty of this process. Check out the final result and the full case study here:
QUIRON | Visual identity
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