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Hunter × LoveShackFancy — AI Editorial Concept🍂
An autumn fashion story inspired by romantic countryside aesthetics — warm golden light, lace textures, soft knitwear, muted natural tones and product-focused compositions.
Created as a cohesive visual campaign with attention to styling, atmosphere and product consistency.
Creative direction, concept & AI generation by me.
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Belovetz is a clothing brand born from a simple truth: the bond between people and their pets deserves to be worn, not just felt. Rooted in soft Y2K nostalgia and vintage warmth, the brand brings together comfort, style, and companionship into a single wardrobe made for two.
The identity of Belovetz was built around a soft, cozy aesthetic — warm pastel tones, rounded typography, and a visual language that feels like a favorite childhood sweater. Every detail, from the heart-shaped logo to the bandaid symbol woven into its DNA, speaks of care, affection, and the kind of love that never goes out of style.
More than a fashion label, Belovetz is an invitation: to dress the same way you love — openly, comfortably, and together with the ones who matter most, four-legged or not.
this logo is the cutest, those colors on the pups in the last pics are so smart to use in alignment!
RED ROOM PRESS is live.
A publisher staged in color. Every book its own room, lit once, hard, from one side. Four issues, four stages, no white seamless, no accidents.
Curtains open on scroll.
Great🔥
Mischka already had a bold identity. The website had to live up to it.
MISCHKA is an award-winning, performance-first influencer marketing agency working with cybersecurity and technology brands. The team came with a clear point of view, so this was never simply about giving them a more polished online presence.
It was about building a website that could carry the same confidence and energy as the agency itself. The project went far beyond technical implementation.
We spent a lot of time on the site structure and UX, as well as developing the visual language for the interface. The gradients, in particular, became one of the most recognizable parts of its digital identity. They aren’t just there for atmosphere - they connect sections, frame key content, and give the whole experience its rhythm.
Behind the visuals, we built a client-friendly CMS around the way the team publishes its work. MISCHKA can add and update case studies and insights without rebuilding pages or relying on a developer for every change.
My role covered Webflow development, responsive behavior, interactions, and CMS architecture. I was also directly involved in shaping the UX structure and wireframes, and created a number of visual elements used throughout the interface - including custom graphics, gradient treatments, and other identity-led details.
The result is a website that feels unmistakably MISCHKA on the surface while remaining practical and scalable behind it. It’s also one of those projects I still enjoy opening in a new tab, just to watch the whole experience move. A lot of care went into every part of it, and I think that comes through.
After launch, the team shared their experience in a verified Clutch review: “They really know Webflow inside out.”
A live result I’m proud of and a happy client at the end of it - that’s exactly how I want a project to close.
Thank you, Yuliya Gorenko, for your trust and for the opportunity to work on this project. I really enjoyed the collaboration and am proud of what we created together!
Explore the project:
Live website: https://www.mischka.agency/
Client review: https://clutch.co/go-to-review/82f12ed1-54c6-4072-ad3e-ca176f90de66/466955
If your company has a strong brand but its website still feels like the weaker version of it, send me the link. I’d love to hear what needs to change!
The visual identity and gradient framing look top notch! How long did the CMS architecture and UX wireframing phase take for this project?