E-Commerce Sales Performance:
Designed and developed an interactive dashboard to analyze e-commerce sales performance using a Superstore dataset.
Key contributions:
• Data Preparation: Cleaned and structured raw data in Microsoft Excel (handling missing values, formatting fields) to ensure data integrity.
• Data Modeling & DAX: Built dynamic measures in Power BI including Total Revenue, Total Orders, and Average Order Value (AOV).
• Visualization: Created clean, interactive visual reports to highlight top-performing regions, category trends, and overall business growth.
• UI/UX: Focused on a "Clean Dashboard" design using customized gradients, transparent backgrounds, and strategic layout alignment for clear stakeholder communication.