E-Commerce Sales Performance: Designed and developed an interactive dashboard to analyze e-commer...E-Commerce Sales Performance: Designed and developed an interactive dashboard to analyze e-commer...
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E-Commerce Sales Performance: Designed and developed an interactive dashboard to analyze e-commerce sales performance using a Superstore dataset. Key contributions: • Data Preparation: Cleaned and structured raw data in Microsoft Excel (handling missing values, formatting fields) to ensure data integrity. • Data Modeling & DAX: Built dynamic measures in Power BI including Total Revenue, Total Orders, and Average Order Value (AOV). • Visualization: Created clean, interactive visual reports to highlight top-performing regions, category trends, and overall business growth. • UI/UX: Focused on a "Clean Dashboard" design using customized gradients, transparent backgrounds, and strategic layout alignment for clear stakeholder communication.
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Creatives on Contra have earned over $150M and we are just getting started