Building brands that look distinctive, feel intentional, and stay memorable. A selection of brand...Building brands that look distinctive, feel intentional, and stay memorable. A selection of brand...
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Building brands that look distinctive, feel intentional, and stay memorable.
A selection of branding projects developed from concept to visual identity combining strategy, creative direction, typography, color, logo design, and consistent visual systems.
Each identity is designed to give the brand more than a logo: a recognizable personality, a clear visual voice, and a strong presence across every touchpoint.
Branding Focus
Brand Strategy · Logo Design · Visual Identity · Art Direction · Typography · Color Systems · Brand Guidelines · Packaging & Applications
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
Dockside Market brings together vintage character and contemporary design, creating a visual identity that feels distinctive, warm, and full of personality.
From the iconic circular logo and editorial typography to the color palette, vintage-inspired illustrations, patterns, and packaging, every element works together to build a cohesive brand world.
This Bento brings the identity system together, showcasing how the brand translates across visual assets and real-world applications.