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A brand identity inspired by the Florida Keys.
Dockside Market brings together vintage character and contemporary design, creating a visual identity that feels distinctive, warm, and full of personality.
From the iconic circular logo and editorial typography to the color palette, vintage-inspired illustrations, patterns, and packaging, every element works together to build a cohesive brand world.
This Bento brings the identity system together, showcasing how the brand translates across visual assets and real-world applications.
Brand identity, art direction & visual design.
This is so good Germán! You nailed that Florida Keys vibe - the Dockside Market circular logo feels vintage but fresh, and that blue + peach + tropical pattern palette is just warm and inviting. Love the packaging application with the bundt cake box, really ties the "A Taste of...
Tremendous
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Propora: Brand Identity for a Modern Real Estate Company
Propora is a real estate brand built to feel confident, modern and trustworthy. I designed a complete visual identity that helps it stand out in a market full of safe blues and generic house icons.
The concept
The logo mark is a bold, geometric "P" with a notch cut into its stem. It reads as a rooftop, a doorway and a forward arrow at once, suggesting property, access and progress. It is paired with a heavy, wide wordmark that feels strong and approachable.
Color and tone
Electric yellow-green brings energy and optimism, and makes the brand instantly recognizable.
Deep black adds authority and contrast, so the yellow always pops.
White keeps layouts clean and professional.
What I delivered
Primary logo, icon mark and app icon
Color palette and typography guidelines
Business cards and stationery
Employee ID badges and lanyards
Branded packaging tape
Mobile app icon and home screen mockup
Social and marketing visuals
The result
A flexible, high-contrast identity that works across print, digital and physical touchpoints, and gives Propora a distinctive presence from a business card to a phone screen.
Tools: Adobe Illustrator, Photoshop, Figma, Corel Draw
Tip for your Contra post: Add a one-line tagline at the top, like "A bold identity for a real estate brand built on trust and momentum." Lead with your best mockup, which is the large logo on the yellow background.
I can also write a shorter version for your bio or a client-facing case study if you'd like. Brand design and pakeging Design Product Design
Wow, I love the design and the color combination. Amazing work 😍
Spaces that feel like nature.
I kept coming back to one question on this concept: does a furniture brand feel more premium in low light or in daylight? So I built both.
The warm version sells atmosphere. The light version sells the product. Both use the same type scale and the same circular motif holding a landscape behind the piece.
Still undecided. Which would you ship?
6 voted
50%
6 voted
50%
12 votes
Closed
Daylight
Great job Fairs 🎉🎉🔥🔥