A new visual direction for Friedrich Naumann Foundation - Jordan.
I developed a visual sub-identity for the “Nau Media” project, a media training initiative focused on digital communication, human rights-sensitive media, and combating misinformation.
The goal was to build a distinct visual system that could stand on its own while remaining connected to the broader FNF Jordan identity.
This is an initial look at the project. The full visual identity and its applications will be shared soon.
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.