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Two colors. That's it for Koality.
Charcoal black and a very light gray. I wanted to keep the palette really simple because the whole idea was to make the brand feel calm, clean and a little premium without adding too much.
Black gives the brand that strong, rich feeling, while the light gray keeps everything a little softer. I didn't feel like it needed warm oranges, browns or extra accent colors to make it feel like a coffee brand.
And I kept those same two colors everywhere. Cups, packaging, tote bags, signage. I could've added more colors when designing different things, but I actually liked the idea of not doing that. It keeps everything feeling like the same brand without having to think too much about whether things match.
Sometimes having fewer options actually makes the design easier. You have less to play with, but you also have less to mess up.
Committing to two colors across cups, bags and signage is braver than it looks in coffee, where almost everyone defaults to kraft and warm browns. The place I'd watch is the shelf and the ecommerce thumbnail, because a charcoal and light gray bag can disappear next to busier...
Thank you Mariana. Yes, through type weight or different expression of mascot plays a vital role to tell roasts or origins apart.
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MARLOW is a modern fashion and clothing brand identity built around individuality, everyday style, and self-expression.
The branding combines a custom rounded wordmark, bold M monogram, warm red tones, and minimalist typography to create a confident and recognizable fashion identity.
From logo design and brand guidelines to apparel graphics, clothing labels, hang tags, packaging, shopping bags, stationery, and advertising campaigns, MARLOW creates a cohesive visual experience across fashion and lifestyle applications.
Services: Brand Identity, Logo Design, Fashion Branding, Clothing Brand Design, Apparel Branding, Packaging Design, Visual Identity.
That rounded M monogram in warm red sounds like it carries the whole system. Fashion identities live or die on the small touchpoints, so going all the way down to hang tags and labels is exactly right. Which piece of the rollout was the trickiest to keep consistent, the packaging or the apparel graphics?