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A stylized hand forming the "perfect" or "OK" gesture, cleverly creating a house silhouette in its negative space.
Unused Concept — Available for Purchase
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When creating the identity for TATA Arquitetura, my goal wasn't just to design a logo, it was to translate the way Tata creates spaces.
Her work blends modern art, boho influences, and natural materials into environments that feel personal, warm, and full of character. I wanted the brand to express that same feeling.
The visual system was built around modular shapes that connect, separate, and recombine, just like the objects, textures, and elements that come together to shape an interior. Every piece has its own role, but together they create something unique.
This project is a reminder that the strongest identities don't simply decorate a business, they reflect the way it thinks, creates, and connects with people.
How do you turn a brand mascot into a visual system people actually remember?
🐆 Our lynx represents sharp thinking, curiosity, and attention to detail.
For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.
Same identity, different emotion.
Which texture fits the Lynksen identity best - flowers, grass, or something else? 👇✨
I personally love the soft blue and white version the most. Nice to scale it into the brand campaign or ad video 😃
Originally conceived for a completely different space, this identity found its true calling and repurposed for Asymptote a conceptual quantitative speculation firm and strategic think-tank.
Built around the mathematical interplay of the integral symbol (∫) and π, the system bridges the fluid tracking of volatile macro trends with the unyielding, foundational parameters of quantitative science.
A masterclass in transforming abstract mathematical logic into a premium, structure-led visual identity system.
How mindful gradients are they! 👌👀
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