Every development studio says they build digital products. I wanted Double Brackets to look like ...Every development studio says they build digital products. I wanted Double Brackets to look like ...
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Every development studio says they build digital products.
I wanted Double Brackets to look like they do.
The identity is inspired by one of the most familiar symbols in programming, transformed into a brand system that's simple, recognizable, and built to scale across every touchpoint.
Sometimes the strongest ideas come from the simplest symbols.
Let us know your feedback !
The motion blur on the figures gives the orange-to-blue gradient a reason to be there, and the small star mark stays readable on both the cheek and the shirt. Did the star come first as a standalone mark, or did it grow out of the photography direction?