Poster and Postcard Design for Vita Coco - Brand Activation Campaign. I partnered with Vita Coco, the beloved coconut water brand, on their Brand Activation Campaign held in Paris. The event was in conjunction with a run club; they rented a kiosk along the Seine and supplied the runners with their coconut water.... and a bunch of posters and postcards to remember the day by. That's where I came in! I was commissioned 10+ designs that could work as both posters and postcards. Considering the nature of the brand activation, we wanted something that felt fresh, summery, sporty and infused with Vita Coco energy. Think running the streets of Paris, but with a tropical twist. The activation was a huge success; all that's left to say now is... Chérie, On Court? 🏃

"Cherie, on court?" is such a fun pun for a run club tie in, and the colors feel summery without leaning too hard into typical coconut water cliches. With 10+ designs to keep cohesive, how did you keep the illustrated character consistent across posters versus the smaller postcard formats?

Designed 3 posters for a local bar's Sunday jam nights, with Envato as my toolkit. 🎸🎤 Envato gave me hero images, background texture, and animated video. But none of it works on its own. Someone still has to make the calls. Human by Design: AI got me fast raw material. Making it feel like this bar took real decisions - recoloring and chroma-keying a stock video before animating, chasing a grimy texture over a clean AI render, picking one generated scene out of several for its energy - then building the composition and type myself. Toolkit: @Envato Elements, Envato AI, After Effects, Illustrator.

this is awesome dina!! love the designs