Um Lugar Brasileiro is a interior design studio that brings nature into indoor spaces through a biophilic and sustainable approach. The brand reflects warmth, optimism, and reliability, creating interiors that feel both welcoming and environmentally conscious.
With a strong commitment to sustainability, Um Lugar Brasileiro incorporates natural materials, green elements, and eco-friendly solutions. The visual identity should communicate this harmony with nature while maintaining a professional and inviting presence.
A place to feel at home, inspired by nature, and built on trust.
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨