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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Visual Explorations for QUIRON.
Same strategic foundation, two distinct visual journeys for a high-end workwear brand. I’d love to hear the community's take: Option A or Option B?
48 voted
57%
36 voted
43%
84 votes
Closed
Option B, feels more unique and distinguishable, but need to test in smaller scale, some details could be lost. Using alternative icon on mobile/smaller sizes could be a good alternative. Good luck with the project!
Sometimes a small detail can shape the entire identity.
An architecture and interior design studio, wanted a brand that felt more approachable within the industry.
One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
branddesignerbrandingstudioarchitecturebrandingBrand DesignBrand StrategyAdobe IllustratorAdobe InDesignFigma
The colors are so perfect!!!🔥 🙌
Case study: KEEPON
KEEPON is an AI-powered fitness platform designed to help users stay consistent through streaks, progress tracking, and personalized coaching.
We designed the brand, product experience, and website to create a system that feels structured, motivating, and easy to follow. The focus was on making progress visible, reducing friction, and turning workouts into a habit users can actually maintain.
Excellent work👏
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