A playful sparkling fruit drink built around bold flavour, bright colours, and a personality that refuses to take itself too seriously. Every element is designed to feel energetic, juicy, and instantly recognizable.

If I walk into a store I will definitely make a buying decision before even checking the content of this drink. The color and branding is eye catching

Now I'll show you a design that was created based on the principle that “the most important thing is not to scare the patient before it's time.” This is a pharmaceutical project, so the design is very understated. But even with this approach, I want to make the product look more appealing. Which option stands out more? #storyboard

Option 2 imo - that dark banner makes the bottle pop so much more, feels more premium too