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The Pots restaurant located in San Francisco’s Sunset district, was in dire need of a makeover from the interior decor to the logo design. ’Berta’s friend, a successful restauranteur, bought the existing restaurant from the previous owners and set about to make it her own—updating the logo, signage, menu offerings, and interior decor. The previous interior and logo were dated, so a fresh look and feel was long overdue.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Working on a new project! 🍑🧊
Branding for ENSO energy, how do you like it?
This is really nice! Just looking at fills me up with energy.
1/ Most B2B tech companies aren't under performing they're under communicating, what do I mean about that?
There's a concept I use with every client before we open Figma and it's called the Credibility Gap.
It's the distance between what your company actually is, so that would be the product, team, traction, roadmap and what your brand communicates when someone lands on your website.
Most growth stage B2B companies have this problem because they built the brand early and never revisited it, while the product grew up, the brand didn't.
So now you're pitching enterprise deals with a visual identity that says "bootstrap stratup" and you're losing to competitors half your size who just look more polished. Your best prospects Google you, see a site that screams Series A, and quietly downgrade their expectations before the first call.
The credibility gap is real and most companies don't even know they have it. Brand growing alongside the product is key
Founders are dealing with enough chaos already, so I designed an AI landing page that feels like a literal deep breath.
For Klyro, I wanted to step away from the usual heavy tech look and create pure digital clarity. I paired soft gradients with clean typography to design a landing page that is actually calm and premium.
It really proves that modern AI tools can lean into a quiet luxury aesthetic and still look incredibly powerful.
It's been a while since I saw something as elegant as this. Great design!
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