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Taste Test
Structured vs. Fluid: Which brand identity speaks to you? 🥛✨
I recently experimented with two distinct visual directions for a modern dairy brand, YO! MILK, playing with geometry, white-space, and shelf impact.
Option A: Features a bold, structured blue block that anchors the typography for a premium, clean look.
Option B: Uses an organic, fluid splash shape paired with subtle cow-print watermarks for a playful, dynamic vibe.
If you saw these on a supermarket shelf, which one are you reaching for?
Let me know your pick in the comments! 🥛
2 voted
100%
0 voted
0%
2 votes
Closed
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option A colour is nice
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