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Before you redesign a website, check whether a smaller fix works.
There are three levels of change: content fixes, a redesign within the brand, or a brand and website refresh. Pick the smallest one that fixes the problem.
This article is part of the experiment with PloyAI.
Full guide:
www.wicked-genius.com/articles/website-redesign-guide
wicked-genius.com
Website redesign: a practical guide for B2B marketing teams
How B2B marketing teams plan a website redesign: when to do one, what to audit, how to protect search traffic and what to own after launch.
Picking the smallest change that fixes the problem is underrated advice. A lot of full redesign requests turn out to be content issues.
Really insightful guide! I like the focus on building websites that marketing teams can actually manage and grow after launch. Great work putting this together!
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Related posts
Exploring color variations for the Mindora AI companion landing page.
Layout, typography, and 3D elements stayed identical.
I only changed:
- the gradient background, - accent color, -and button styling to test how color changes brand perception.
Which direction would you choose for an AI product?
5 voted
71%
2 voted
29%
7 votes
Closed
This is a great study! Love how you kept layout identical and just tested colors.
The orange gradient makes it feel so warm and friendly for an AI companion. Perfect choice for "better thinking". Smart way to A/B test without redesigning everything.
Inspiring work!
We redesigned ‘My Next Campaign’s website recently.
Clarity and a modern design were the entire plan behind this project.
The old website wasn’t up to date and didn’t match the app.
We wanted consistency throughout the brand so the product's easy to understand and navigate, and users know what to do next.
• A focused headline, supporting copy, and primary CTA.
• Kept features in a scannable module.
• Kept visual hierarchy to make the site less cluttered.
• Comparison with other tools to make the decision faster.
• Client testimonials, pricing plan, FAQ, and final CTA placed strategically.
We simplified the ‘My Next Campaign’ logo into the more distinctive ‘MNC’ mark.
The original wordmark is visually long.
It could be difficult to read at smaller sizes, and was challenging to place consistently in headers, navigation, and other branded sections.
This structure connects visuals with business goals.
Are you thinking about a redesign?
DM or comment here. Let’s work together.
Comparison with other tools placed before the pricing is a bold choice. Did you see it help people decide faster, or was it mostly a clarity move?
A good-looking website is great. A website that actually brings in more leads? Even better.
I recently redesigned the website for Avalon360, a property maintenance company based in St. John's, Newfoundland.
The goal wasn't just to modernize the design. It was to turn more website visitors into potential customers.
Here's what I focused on:
✅ A modern, professional design that builds trust
✅ Clear service pages that help customers find exactly what they need
✅ Strategically placed calls to action and easy-to-use quote forms
✅ A better mobile experience
✅ Real project photos, customer reviews, and local credibility
The result? Increased lead generation and a website that works harder for the business.
This is something I always emphasize with clients: your website shouldn't just be an online brochure. It should help grow your business.
🔗 Check out the live website: https://avalon360.ca
Designed & developed by Irving Nova | Fuse Web Design
What's the first thing you look for when deciding whether to trust a business website?
#WebDesign #WebsiteRedesign #LeadGeneration #WebDevelopment #SmallBusiness
