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Fayelle Paris is a beauty advertising concept created to showcase a modern makeup and skincare collection. I focused on elegant typography, soft feminine tones, clear product hierarchy, and a polished advertising style suitable for both digital and outdoor campaigns.
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Two directions. One brand. 👀
I explored the same brand in two completely different visual styles — one vibrant & energetic, the other soft, minimal & refined. Now I want your honest opinion:
Which one would you choose?
🟢 Vibrant & Bold
🤍 Soft & Minimal
Curious to see which direction wins. 👇
37 voted
43%
50 voted
57%
87 votes
Closed
Option two feels more organic!
Brand Identity for Wujhat, a tourist resort owning and managing a number of tourist rest stops located on one of the farms in the fertile Wilayat of Barka in Oman.
Brief context, the logo features a refined, custom-made wordmark subtly inspired by the elegance of Arabic letterforms, simulating branches of trees wrapping around their flowers & fuits, evoking a sense of regional heritage and royal sophistication.
Would you take a rest here?
A full shoot, built from a single product photo.
I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction.
It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail.
And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion.
Find out more at https://lnkd.in/eXN3mFQE
Self-initiated project on EME STUDIOS pieces, not affiliated.
I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬
These are beautiful!