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I wanted to explore the idea of how a culture can be collected, preserved, and remembered through visual artifacts.
I built a fictional Moroccan postal archive where each stamp acts like a small piece of a much larger story.
The five pieces are connected as one collection, moving through different parts of Moroccan life — from royal ceremony and marketplaces to music, interiors, clothing, and identity.
I wanted the collection to feel like something you could discover, rather than just look at.
So I turned the archive into an interactive magazine, where each piece opens up into its own little story, showing the original Met artwork, my reimagination, and the thinking behind it.
The whole thing is built around the idea of collecting fragments and bringing them together into one archive.
A collection that never existed, but could have.
this is so cool!
Thank you🙌
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A little peek at the project I started this week.
A new hero section for Precept — a project management tool for creative agencies and studios.
Designed in Figma, with development in Framer planned next.
Very excited to see the whole thing come together 🔥
Modern, modern, modern
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙
cool
A good landing page shouldn’t make you work to understand it.
Been working on a new project where the goal was simple:
Make a complex product feel simple, clear, and easy to explore.
Less explaining.
Less clutter.
More visual hierarchy.
A clearer path to the next step.
Still working through the details, but this one is coming together nicely.
Full case study soon.
This pairs well with the Hire Hangar screenshot because the design itself demonstrates the point—you don't need to reveal the whole project yet.
Appreciated @Mehdi Hassan
keep on rocking