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Baddie Pops | Instagram Carousel Campaign Concept
This concept carousel introduces Baddie Pops’ three flavors—Strawberry Matcha, Peaches & Cream, and Sour Cherry Lime—through a connected visual story. Each panel gives a flavor its own mood while keeping the product and people at the center.
A continuous background, cinematic lighting, and restrained bold typography link the three slides into one campaign. The layout is designed to feel dynamic and minimal, with each panel working on its own while guiding viewers through the lineup.
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I redesigned their logo and played with the wording as part of their brand messaging in a spooky theme for the upcoming Halloween event.
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Any twitch streamers, viewers or halloween celebrants here?
Fun concept and perfect timing. The spooky wordmark twist still feels on brand, nice one.
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