Fruvia Brand Identity Design: Building a Soda Brand from Scratch

Fruvia Brand Identity Design: Building a Soda Brand from ScratchFruvia Brand Identity Design: Building a Soda Brand from Scratch

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Zain Khan

pro

• Jul 15

Fruvia. A fun little soda brand I got to build from the ground up. Logo, cans, motion, social, the whole thing. Case study on Contra.

FLORA Brand Design brandidentity

Maty Sandoval

max

• 2d

Fruvia feels like a genuinely complete little world across cans, motion, and social. Which part of the system, packaging or motion, did the most to define the brand's personality?

Zain Khan

pro

• 1d

Thanks! Packaging, easily. The fruit characters came first and everything else followed from them. Motion just gave that personality somewhere to move.

sakshi ranglani

• Jul 14

Wear Your Feelings — a pop-surrealist streetwear ecosystem 🧠🔥

Standard AI gave me generic clip art. My Human by Design moment: overriding it, mapping every detail to real psychology — handwritten letters for Grief, exploding dough for Hope, a vinyl record for Nostalgia, a "CLOSED" sign for Burnout, grenade chilis for Rage.

Started as a cookbook concept. Became a full brand — apparel, sunglasses, hot sauce packaging, campaign reels — one Envato pipeline, start to finish.

@Envato gave it a canvas. Human taste gave it a soul. Check out the raw walkthrough video below for the exact workflow breakdown. 🎬👇

envatochallenge AI VIsual Designer Brand Design Packaging Design Envato

sakshi ranglani

• Jul 14

walkthrough:

Bella Brillantes

pro

• Jul 14

What started as friends scheduling weekend classes somehow evolved into a community that partners with studios and hosts events.

Naturally, I couldn't resist giving it a brand identity 🥴

Here's the visual system I created for Pilates Pals, inspired by movement, connection, and making fitness feel a little less intimidating.

Brand Strategy Social Content Design Adobe Illustrator Figma Brand Design

Mariyam Afzal

pro

• Jul 17

the branding, the posts, the logo, the deck. soo good

Nigar Naghdaliyeva

pro

• Jul 14

For this challenge, I created KUMO, a playful toy brand from scratch 🧸✨

I designed the toy characters, developed the branding, created custom mockups, and designed a website to bring the whole world together. I used Envato throughout the creative process for visuals, assets, experimentation, and refinement, while Suno helped me create the background music 🎵

From the toys to the website, I wanted every detail to feel playful, cohesive, and part of the same nostalgic world.

X post: https://x.com/Naghdaliyevaart/status/2077058839824716106?s=20