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Rebranding WUP to Wetiq 🚀
A complete brand evolution for a real AI startup. The name evolved from WUP to Wetiq, the logo was redesigned, and the color palette was refined to elevate the brand’s overall identity and create a more modern, distinctive, and future-ready look.
A great reminder that rebranding isn’t just about changing a logo — it’s about taking a brand to the next level.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.
The era of custom brand systems is here.
I’ve been building systems that make it easy to tweak, adapt, and evolve brand assets without starting from scratch every time.
Here’s a little preview of one I’m working on 👀
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Amazing work!
