HOLRIFT is a black cat-axolotl hybrid and the face of the fictional streetwear brand that shares its name. Born from a rift between darkness and spectrum light, HOLRIFT exists at the intersection of street culture and something wilder. Cool by nature, glowing by design: teal gill plumes that catch light nobody else sees, holographic flame trailing every step. HOLRIFT doesn't represent the brand. HOLRIFT is the brand.

Awesome job! So creative.

Very often, clients ask me to create an interactive mascot for their digital product. So, to take part in the #characterchallenge, I created a character who isn’t shy about showing his emotions. I decided to approach this with a sense of humor, so I used the old Addams Family movies as references. Ruby (that’s what I named him) can be happy, sad, or even angry - all controlled via inputs. The concept, character design, and animations - everything was created in Rive. Try it here: https://rive.app/s/Ufd7XrfbNkCKNgJ70U81Bg/?runtime=rive-renderer

this is too good!