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Pre-Launch Waitlist & Lead Nurturing Flow (Klaviyo)
Architected and implemented a strategic pre-launch waitlist automation in Klaviyo. This flow is designed to capture early interest, immediately deliver exclusive preparatory resources (lead magnets) upon signup, and systematically nurture subscribers with targeted teaser content. The strategy ensures a highly engaged, warmed-up audience ready to convert on launch day.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Someone who downloaded your free business guide isn't necessarily ready to buy your programme.
And someone who has already completed your programme probably doesn't need the same introductory email as a new subscriber.
Yet many businesses communicate with their entire email list as though everyone has the same needs.
This can make email marketing feel repetitive and less relevant.
A better approach is to organise subscribers based on their interests and relationship with the business.
For example, a business coach could distinguish between:
-People who downloaded a free resource.
-Subscribers interested in a particular coaching programme.
-Existing or previous clients.
-People who regularly engage with newsletters.
With thoughtful email segmentation and targeted email automation, each group can receive communication that makes sense for where they are.
This isn't about sending more emails. It's about making the emails you already send more meaningful.
I help businesses organise their email marketing, segment subscriber lists and build email campaigns and automations using platforms such as Mailchimp and Klaviyo.
If your email list needs better organisation or your campaigns aren't reaching the right audience, I can help you improve your email marketing.
First impressions happen in seconds. We made them count.
A landing page should do more than look good. It should tell a story, build trust, and make the next step feel natural.
We brought together bold visuals, thoughtful layouts, and clear messaging to create an experience that keeps visitors engaged from the first scroll to the final click.
Good design catches the eye. Great design gives people a reason to stay.
What's your next big idea?
