Julia Tolosana's Work | ContraWork by Julia TolosanaJulia Tolosana
E-Commerce Automation & Klaviyo Specialist
Designed and built a modern, conversion-focused landing page tailored for direct-to-consumer e-commerce. Pre-Launch Waitlist & Lead Nurturing Flow (Klaviyo)
Architected and implemented a strategic pre-launch waitlist automation in Klaviyo. This flow is designed to capture early interest, immediately deliver exclusive preparatory resources (lead magnets) upon signup, and systematically nurture subscribers with targeted teaser content. The strategy ensures a highly engaged, warmed-up audience ready to convert on launch day. E-commerce Product Catalog Design for Outerwear Brand
Created a clean, highly visual digital catalog and product listing layout for an outerwear clothing line. Focused on an intuitive product grid, responsive mobile design, and streamlined navigation to ensure an optimal browsing experience for potential customers and highlight the product details effectively. Designed and developed a fully functional e-commerce platform on WordPress and WooCommerce. The project involved end-to-end technical setup, including custom UI/UX design with Elementor, server and hosting configuration for optimal loading speeds, and the seamless integration of multiple payment gateways (PayPal, local gateways, and "buy now, pay later" solutions) to maximize checkout conversion rates.