How do you capture the essence of a brand and communicate it visually? Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women. Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography. For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand. How do you make sure your brands feel unique while staying true to the industry they're in?

Very kind! 💛

NEW TASTE TEST 🌿

Same acupressure session. Same functionality. Different behavioral effect

💜 A feels like a calming ritual. 🌿 B feels like a simple wellness habit

The real question is not which version looks better. It is which one is more likely to: increase session completion, build trust in the treatment, encourage daily repetition, and turn one session into a habit.

Because in wellness products, visual design does not only shape perception. It shapes behavior Which direction would make you return tomorrow - A or B? Building a mobile product? I’ll help you find more than a “better UI.” I’ll uncover the weak spots in your business model, first-session, monetization, and growth potential 👉 BOOK A MOBILE APP SESSION https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone

A