🌿 WoodCrafts — from scattered inquiries to a unified lead system

WoodCrafts is a family-owned workshop building raised garden beds, pergolas, garden sheds, and fences for homeowners.

The problem. The business ran almost entirely on Facebook. Inquiries came through comments, Messenger, Telegram, Viber, and phone calls, with no single place to track leads. Customers had no way to browse past projects, estimate pricing, or get quick answers — every question went straight to the owner, including the same pricing question asked repeatedly.

The solution. I designed the experience in Figma and built a fully responsive, live website with Base44, including:

✔️ A project portfolio replacing scattered Facebook posts, showing real completed work

✔️ A pricing calculator that instantly estimates cost for standard raised garden beds by dimensions and materials

✔️ An AI assistant trained on real customer questions about materials, durability, delivery, and custom orders, which hands off to direct contact when a question needs a personal consultation

✔️ A consultation request form for custom projects

The automation. Consultation requests submitted on the site are automatically delivered to Telegram with full customer and project details — replacing manual tracking across five separate channels with one organized stream of leads.

Why it matters. This is a real, operating business with a real bottleneck: too many channels, too much repeated manual work. The new system gives the owner a single place to receive and act on leads, and gives customers a faster way to get the information they need before reaching out.

Built with Figma and Base44, designed and shipped as a live product for a real client.

Before. Facebook page: https://www.facebook.com/woodcraftsua

After. Project Link: https://wood-crafts-ua.base44.app/

🎥 Watch the demo video to see the full design process, tools used, and how the project was built from idea to interactive prototype Demo Video (the same as attached): https://drive.google.com/file/d/1T4DTrNSOPLiorc8rzuOTLHkmG_WBciw_/view?usp=sharing

If you enjoyed this project, I would appreciate your support ❤️ ———

Social Media Post: https://www.linkedin.com/posts/derhachova-diana_base44giveitaglowchallenge-giveitaglow-share-7482313375461376000-vpJj/?utm_source=share&utm_medium=member_desktop&rcm=ACoAADYPewEB3zdRqYcgpmF1CXhkWmZ1it4tzzY

#base44giveitaglowchallenge @Base44

Wow, what an amazing project this is! I love that it’s contributing to such a meaningful cause and has the potential to genuinely help people. Wishing you the very best of luck, I hope you win! 🙌

I decided to participate in the @GiveItAGlow challenge by @Base44 on Contra with a project focused on giving a real local business the digital presence it deserves.

For this challenge, I chose Strafrutta, a fresh fruit business that sells high-quality products directly to customers.

The before: Their website didn’t communicate the quality, freshness, or green identity of the brand. The homepage mainly showed the location, with little storytelling or emotional connection. The shop experience felt outdated, difficult to use, and had a poor UX that created friction during the buying process.

The after: I redesigned the entire experience into a modern, vibrant, and user-friendly platform.

The homepage combines Base44’s clean and structured design language with interactive 3D elements, bringing fruit products to life while maintaining excellent responsiveness across desktop, tablet, and mobile. I introduced warmer colors, premium product photography, and a more welcoming visual identity to reflect the quality of Strafrutta’s products.

The shop experience was rebuilt with a focus on usability, allowing customers to easily browse products, use filters, and complete their purchase journey smoothly.

But the goal wasn’t only a better-looking website — it was creating a tool that helps the business operate better.

I added: 🍌 AI chatbot assistant “Mimmo” A lead-generation assistant that collects customer requests, understands their needs, and sends qualified messages directly to the admin team for follow-up.

📦 Admin management system A dedicated dashboard where Strafrutta can:

Manage orders

Track customer requests from the chatbot

Update, add, or remove products

Manage stock availability

⭐ Digital loyalty card Customers can track their purchases, monitor their progress, and see how close they are to unlocking their next reward.

The result is a platform that connects customers directly with Strafrutta while giving the business modern tools for sales, customer support, inventory management, and retention.

The main pages include:

Home

Shop

Loyalty program

Order management

Stock management

Lead management from the AI chatbot

The project is live: https://strafrutta.base44.app/

I hope this challenge goes well because my next step would be presenting this solution directly to Strafrutta and helping them bring this experience into their real business.

Before & after screenshots and platform walkthrough included.

#GiveItAGlow @Base44

Great transformation. The redesign is strong, but the real value is in the operational layer, chatbot, stock management, orders, and loyalty all working together. Really solid project 👏. Good luck