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High-Conversion Website – Trade-In & Resale
The goal was to establish a strong, high-trust digital presence for TICE Group — a neutral orchestration platform for trade-in, returns, and resale — while clearly communicating its value to enterprise brands and retailers.
I led the end-to-end design and development of the website, transforming a complex B2B orchestration model into a clear, conversion-focused experience. This included defining the site architecture, aligning messaging with business goals, and building key pages such as Trade-In, Returns, Resale, How It Works, About, and a Recovery Diagnostic tool.
The platform was crafted to reflect TICE’s operator-first philosophy — prioritizing clarity, speed, and credibility for a sophisticated enterprise audience.
The result is a polished, high-performance website that positions TICE as a trusted category leader — reinforcing its value through a clear narrative and the founder’s proven track record of building $100M+ recovery programs at companies like Samsung and SquareTrade/Allstate.
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Atelier 360 — A Reusable Fashion Launch System
Full Project Description
Atelier 360 is a reusable creative workflow built in Melius that turns a single fashion product brief into a complete omnichannel launch campaign.
For this challenge, I used a premium black oversized hoodie as the starting product. From that one brief, the workflow generates brand direction, product-only e-commerce assets, 360-degree product views, on-model editorial visuals, social creatives, paid ads, out-of-home campaign concepts, website and email banners, and cinematic video direction.
The main idea behind Atelier 360 is product consistency. Generative fashion workflows often create beautiful isolated images, but the product can easily drift between outputs. To solve this, I built the workflow around a Canonical Product Identity and Global Quality Standards. These act as a source of truth for the garment’s silhouette, material, proportions, construction, and visual style.
The system is designed to reduce common AI issues such as inconsistent product details, exaggerated garment proportions, duplicate hoods, faceless models, ghost-mannequin artifacts, unreadable text, and off-brand visual drift. Instead of treating each image as a separate generation, Atelier 360 works like a connected production pipeline.
Key Functions & Capabilities
Strategic Brand Foundation
The workflow starts by generating a clear brand strategy, audience direction, visual tone, and campaign positioning based on the initial product brief.
Canonical Product Anchor
A central product identity node defines the source of truth for the garment, including silhouette, material, hood structure, pocket placement, cuffs, hem, and overall construction.
Product-Only E-Commerce Assets
The system creates clean product visuals for online stores, including hero product shots, 360-degree front/side/back views, material close-ups, and PDP-ready assets.
On-Model & Editorial Assets
The workflow separates model-based visuals from product-only assets to create editorial campaign images with visible faces, realistic anatomy, and premium fashion styling.
Omnichannel Marketing Assets
Atelier 360 generates campaign concepts for social media, paid ads, website banners, email banners, billboards, and street posters.
Video & Motion Direction
The system includes a video pipeline covering script, storyboard, keyframes, 360-degree product turntable concepts, and short-form fashion promo video direction.
Process Steps & Execution Strategy
I started by building the strategy layer and defining the visual direction for a premium minimalist streetwear brand. Then I created a Canonical Product Identity to keep the hoodie consistent across all future outputs.
From there, I organized the canvas into five functional zones:
Strategy & System Rules
Product-Only Assets
On-Model & Editorial Assets
Campaign & Marketing Assets
Video & Motion Direction
During the process, I learned that a large nested workflow is easier to control when it is executed group by group rather than all at once. This allowed me to review each stage, refine weak outputs, and keep the final campaign board cleaner and more consistent.
Feedback on Melius
Melius helped turn the creative process from isolated prompting into a visual production system. I liked being able to structure the workflow spatially, connect strategy to visual outputs, and use the agent to expand one product idea into many connected campaign assets.
The canvas format made it easier to think like a creative director: define the product, build the visual world, generate assets, review quality, and curate the strongest outputs. For me, the biggest value was not just generating visuals, but building a reusable workflow that can be adapted for future fashion launches.
this is so cool!
Excited to share some of the backend work I've been doing lately with Supabase! 🚀
Here's a look at what went into building a production-ready backend from scratch:
🗄️ Database Schema Design
Designed a relational schema with multiple interconnected tables: profiles, notes, reminders, conflicts, and a dedicated user_keys table for encryption key management. Every table has proper foreign key relationships, timestamps, and nullable/non-nullable constraints enforced at the DB level.
🔒 Row Level Security (RLS)
Every single table has RLS enabled with two policies: users can only access their own rows, and anonymous access is blocked entirely. No exceptions. Security is enforced at the database layer, not just the application layer.
🔑 Auth & Email Flows
Set up Supabase Auth with email + OAuth support, including full PKCE flow for secure token exchange. Configured deep link redirects for email confirmation and password reset flows, all tested end to end.
⚡ Edge Functions
Built and deployed multiple Supabase Edge Functions handling AI processing pipelines, including JWT validation at the top of every function before any processing begins. The OpenAI API key lives exclusively in Supabase secrets, never in the app or any config file.
🔄 Merge Pipeline
Built a follow-up note merge pipeline as an Edge Function. New facts are appended to existing profiles, duplicates are detected and skipped, conflicts are logged, and resolved reminders are handled gracefully.
📦 Migrations
All schema changes go through versioned migration files under source control. No manual dashboard changes. CI/CD triggers migrations automatically on merge to main.
🔐 Encryption Architecture
Client-side AES-GCM encryption via CryptoKit. Plaintext never sits in the database. Encryption keys are stored in a dedicated RLS-scoped table, fetched after login, and held in memory only for the session duration.
Still a lot more to share about this project. Excited to talk about it publicly when it launches! 👀
Interesting work! Nice 🔥 Have there been any bottlenecks so far in testing?
My entry for the #elevencreative challenge. A fully editable, character consistent 15 second tracking shot, complete with editable prompts for start frame, end frame, motion, narration, sound effects and music.
Fun! Make sure to include a link to your Template and a social link to have your submission considered.
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