Before → After Starting with an original product photo and turning it into a polished e-commerce ...Before → After Starting with an original product photo and turning it into a polished e-commerce ...
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Starting with an original product photo and turning it into a polished e-commerce visual through an AI-assisted workflow.
AI can speed up the production, but it doesn’t replace creative thinking. The creative direction behind the AI still matters; from composition, lighting, environment, and product placement to deciding what actually works for the brand.
These decisions come from human experience: everything we’ve learned, seen, and experienced, combined with our own creative taste and judgment. AI can execute the direction, but we’re still the ones defining it.
Original product photo → e-commerce-ready creative.
Faster production, without removing the human design decisions behind it.
Same support inbox, one difference. Left keeps a human on every send. Right lets the AI send on its own once the draft confidence passes 90, refunds and cancellations excluded.
I built both in Relay this week and I still cannot decide.
Would you flip that switch for your own customers, and at what number?
I'd flip it per topic, not per score. A 90 on a question the AI has answered hundreds of times is safe. A 90 on a question it has never seen is still a guess. Can Relay set a different threshold per topic?