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Exploring different creative directions for a brand identity through multiple logo concepts. Each concept has been designed with a focus on simplicity, memorability, balance, and a professional visual identity.
A or B — which logo do you think works best for the client?
I’d love to hear your thoughts on which concept feels stronger, more unique, and more suitable for the brand. Your feedback is always welcome! ✨
#LogoDesign #BrandIdentity #LogoConcept #GraphicDesign #Branding #CreativeDesign #Contra
B, but not for the droplet — the reason is the name. HYDRATEK splits cleanly into HYDRA + TEK with the colour break, while in A the break lands mid-word and HYDRATE reads as a verb. Which one does the client actually trade as? That answers it before any icon does.
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MARKS & FORMS — 2026
A curated collection of logos and marks exploring identity through form, concept, and visual precision.
MARKS & FORMS returns with its 2026 edition, continuing an ongoing exploration of logo design, visual identity, and the many ways a simple mark can communicate an idea.
This volume brings together a new selection of logos developed throughout the year, ranging from commissioned identities to independent explorations. Each mark represents a different approach to form, typography, symbolism, and reduction, while sharing a common pursuit: creating identities that are distinctive, intentional, and built to last.
Rather than following a single visual style, MARKS & FORMS celebrates the diversity of logo design. Monograms, custom lettering, abstract symbols, geometric constructions, and expressive marks coexist within the same collection, revealing how different visual languages can emerge from the same fundamental discipline.
Every logo begins with an idea. Through refinement, proportion, balance, and thoughtful reduction, that idea becomes a recognizable form. The process is not about adding more, but about discovering what is essential and giving it enough strength to stand on its own.
The 2026 edition reflects another chapter in that process — a growing archive of marks shaped by different challenges, industries, concepts, and creative directions. Together, they document an evolving approach to identity design and a continued commitment to creating work with clarity, character, and purpose.
MARKS & FORMS is an ongoing study of the relationship between form and meaning. Each edition captures a moment in that journey, preserving selected marks not simply as finished logos, but as records of experimentation, refinement, and creative growth.
Now live on Behance
2026© - Enmanuel Jimenez V. — Jv® Studio. All rights reserved.
Turning it into a yearly edition instead of a one-off drop is smart, it gives people a reason to come back each year. Looking across the marks in this volume, is there a theme or constraint that ties this year's batch together, or were they picked more on individual merit?
Sagelet is an AI communication platform that routes each prompt to the language model best suited to handle it.
The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users.
The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality.
What we did
→ Brand Identity
→ Art Direction
→ Visual System
→ UX / UI
→ Iconography
→ Mascot Design
🔥 🔥
Fantastic project to wrap up 🔥
FREE a brand identity built on early conviction and long-term thinking. Proud of how this one turned out.
