Crest design for Stetson. I’m (very) late on the draw but last year Stetson celebrated their 160th year with a collection honoring the milestone. The collection was developed in partnership with Jordan Butcher (CD—Strange Practice, NY) who incorporated the updated crest design that I developed in collaboration with Tractorbeam (Dallas) back in 2021. It was great to see these designs applied so skillfully.
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
All I did was copy the Figma page link, paste it into Claude Code, and give it a few instructions. Oh chim! it brought the whole thing to life
What do you think?
Going from a Figma link straight to motion is wild, "oh chim" is the right reaction 😂 Did you connect the Figma MCP, or did Claude Code work it out from the link alone?