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HAZE is a conceptual fragrance brand created to explore the intersection of branding, CGI, and product storytelling.
A project focused on translating a luxury fragrance into a clean, modern, and visually compelling identity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The conference badge sells it for me: a brand for an AI startup that already looks good on a lanyard is ready for its first event.
I recently worked on a branding concept for OUT OF ORDER (OOO), a streetwear brand inspired by hip-hop, urban culture and retro aesthetics.
The identity explores the contrast between expressive graffiti-inspired typography and a more refined, high-fashion visual direction.
my latest branding and packaging design experiment
It all started with a few sketches on paper a cookie character I drew by hand and an idea I wanted to bring to life
I used ChatGPT to explore how my original drawings could evolve into a complete visual identity from the logo and custom illustrations to the packaging system
The goal wasn't to let AI create the brand for me but to use it as a creative tool to explore possibilities and bring my own ideas further
Butter yellow warm white chocolate brown and a little cookie personality
I'm curious about your opinion Does the final identity capture the personality of the original sketch?
And which part catches your eye first the logo the mascot or the packaging?
Would love to hear your thoughts!
Amazing mascot drawing