Purple road making art exploration like art galleries, museums, and auction houses accessible from any location. They needed a logo & brand identity that prioritized having fun and sharing the art exploration journey with their audience and artists alike. Their choice was clear amongst the below 2 logos. Wanted to know the popular choice of the people. Logo 1: Used negative space to convey a journey towards infinity, with the P and R symbols creating a visual metaphor for a road leading forward. Logo 2: Used the vanishing perspective to symbolize journey and the road ahead. Let me know what sits right?

Great execution overall.

Habit — Personal Care Brand Identity & Packaging System Habit is a modern personal care brand built around the idea that everyday routines shape long-term wellbeing. The packaging system uses oversized typography as the primary brand asset, creating instant recognition across a diverse product range that includes haircare, skincare, bath, and body products. Bold color blocking, clean layouts, and premium material cues transform functional essentials into lifestyle objects consumers are proud to display. The result is a scalable brand architecture that unifies multiple categories while delivering strong shelf impact, clear product navigation, and a contemporary premium aesthetic.

Services: Brand Identity, Packaging Design, Visual Identity System, Packaging Architecture, Art Direction

Industry: Personal Care, Beauty, Skincare, Haircare, Wellness, CPG

Tags: Packaging Design, Personal Care Packaging, Skincare Packaging, Beauty Packaging, Brand Identity, CPG Design, FMCG Branding, Product Packaging, Visual Identity, DTC Brand Design, Consumer Goods, Premium Packaging