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my latest branding and packaging design experiment
It all started with a few sketches on paper a cookie character I drew by hand and an idea I wanted to bring to life
I used ChatGPT to explore how my original drawings could evolve into a complete visual identity from the logo and custom illustrations to the packaging system
The goal wasn't to let AI create the brand for me but to use it as a creative tool to explore possibilities and bring my own ideas further
Butter yellow warm white chocolate brown and a little cookie personality
I'm curious about your opinion Does the final identity capture the personality of the original sketch?
And which part catches your eye first the logo the mascot or the packaging?
Would love to hear your thoughts!
Amazing mascot drawing
thank you noha
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New case study for the brand and digital work we did for Seeper Studios.
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Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.
Clever use of the lightning bolt in the EMS logo!
Great job with the visual direction. 👏
