Serif.ing is the tool that brings your already-loved fonts to one place.
Many designers have the problem of choosing fonts for a new brand or product, because local fonts are notoriously hard to be visualized properly.
Serif.ing allows an instant connection to your local fonts, and empowers you to search, filter, combine, use your own brand colors and choose your own curated fonts. Think Google fonts, but for your local files.
The fun part? The first iteration of this product took me 45 minutes with AI-powered development. Can you imagine what we can deliver together with 4 weeks time?
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....