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My Halloween and horror project “Ghost-Eyed Cat” after living with it for a while I had an idea of having it be more colorful to be reflective of the brand I’m building for this and a little more articulated cat that I hope to eventually animate. So yeah, still working on this project between thing but here’s the new logo! #logodesign #brandingdesign #horror
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The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
Damn.... Crazy colors 👏😍
Brand identity work for WesoftAI
Does an AI brand still need to look like an AI brand?
Lupr helps small and growing businesses adopt AI without the complexity, so the identity needed to do the same.
We built a clean, approachable system around movement, connection and continuous improvement, without leaning on the usual futuristic tech clichés.
The idea was simple: make AI feel like useful business infrastructure, not something you need to be an expert to understand.
As AI becomes part of everyday business, do you think brands still need to visibly signal “AI”?
Full case study below 👇
Great design it feels alive 🎉🎉❤️❤️
