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My Halloween and horror project “Ghost-Eyed Cat” after living with it for a while I had an idea of having it be more colorful to be reflective of the brand I’m building for this and a little more articulated cat that I hope to eventually animate. So yeah, still working on this project between thing but here’s the new logo! #logodesign #brandingdesign #horror
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Brand Identity Design — Health, Wellness & Female Empowerment
A space built by women, for women. My job was to give it an identity worthy of its purpose.
This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.
What was developed:
— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy
— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility
— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines
brandidentitybrandstrategistgraphicsdesignerBrand StrategyBrand DesignVisual DesignAdobe IllustratorCanvaClaude
Great Work.
I got to work on a lot of really cool brands in 2026. Here are a few.
Amazing! Really cool work!
Fern Estate Co., a Tennessee-based company that blends real estate, construction, and design under one roof, needed a visual identity that reflected their dedication to quality craftsmanship and sophisticated design. Our goal was to create a brand that embodies class, value, and design, mirroring the elevated spaces they create.
The final identity features a sleek wordmark that balances sharp angles with smooth curves, showcasing both strength and sophistication. The accompanying symbol reflects structural elements, representing the company’s expertise in construction and design. The color palette is grounded in deep greens and neutrals, adding warmth and richness that speaks to their connection to the Tennessee landscape. Supporting graphic elements, such as grid patterns and linear forms, reinforce the brand’s emphasis on thoughtful design and lasting value.
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