Dead stock doesn't announce itself. It just quietly sits there while your cash does too. One bad seasonal forecast. One promotion that underperformed. One supplier minimum you agreed to because the unit economics looked good at the time. Six months later you're liquidating at 30 cents on the dollar just to stop the bleeding. The liquidation isn't the problem. It's the last symptom of a decision that was made months earlier with incomplete velocity data. Most brands catch dead stock when it's already too late to do anything but discount. The brands that avoid it catch the signal early, when the SKU first starts underperforming against its expected velocity, before the warehouse fills up and the cash disappears. Dead stock is an inventory intelligence failure before it's a sales failure. What's sitting in your warehouse right now that you already know isn't moving?