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Really strong color confidence here. The monochromatic yellow direction feels bold yet controlled — especially paired with the typography contrast.
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Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
Nice design language. Can you spare a minute giving me some advice for my logo design philosophy? Do I need some changes.
Brand Signal — a brand built to be noticed.
A bold, sophisticated identity created for a modern creative agency, combining strategic positioning, editorial design, and a strong digital presence.
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View Full Project
Brand Guidelines for Bluem.
Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year.
Take a look at the full project to learn more, and see the full guidelines!
The logo and visual direction work beautifully together!
