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Sharing some more snippets from the branding of my own design practice- Marmalade & Friends. It's taken forever for me to figure how to brand myself but I feel a bit more at peace with seeing something that feels inherently me.
branding yourself is always the hardest client lol
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Clean layout pure focus
Design Sprint: ESCO Token
How do you build a brand for a business most people can't explain?
ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.
One sprint. Zero to an identity that works:
- Micro-design style: restraint over noise, shaped by European design discipline.
- Wordmark and symbol built to hold up anywhere.
- Full brand identity.
- Landing page ready for the go-to-market.
When a business is hard to explain, the brand has to do the talking.
Teaser below.
Wonderful craftsmanship! 🎯
Eyewear Ecommerce Website Redesign — AI vs. WaxyWeb
A side-by-side design comparison exploring two approaches to an online eyewear store.
The WaxyWeb redesign focuses on the relationship between product presentation, collection browsing, editorial imagery, and the store’s visual identity.
Design considerations:
Eyewear product presentation
Ecommerce layout and hierarchy
Collection and product discovery
Fashion-focused visual direction
Consistent online shopping experience
For fashion, eyewear, and lifestyle brands, the goal is to create a store that presents products clearly while giving the brand a recognisable visual presence.
Website design and development: www.waxyweb.com
WaxyWeb