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Creation of a visual identity for the launch of a Brazilian book that discusses boring, yet necessary, topics for a company. The cat represents this feeling of "boringness" due to its lifestyle. The brand needed to be charismatic to attract people's interest and creative to stand out from the crowd.
visualidentitycatsfinanceBrand DesignLogo DesignDigital illustrationAdobe IllustratorAdobe Photoshop
Amazing work!
Really Great work, Keep it up !
Great colors and work
loved the beige and teal combo
Nice!
cat is doing some serious branding work 😂, i like this
Love this!
Loving the color palette, the visual balance on the book covers! Good stuff!
Love the grid consistency here very clean execution.
Love the expression on the cat's face 🤣
The network for creativity
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A speakeasy born from a single phrase.
One brief.
One rabbit.
A complete brand world built in a sprint.
Love the concept. Turning a simple brief into a full brand world like this is really impressive.
With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear.
The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal.
A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction.
This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology.
The brief was clear, but pushing past the obvious unlocked something far more interesting.
At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.
I completely relate to this. There’s something really rewarding about pushing things beyond the brief.
A good designer can stay within the brief, but a strong creative director should be able to see what the brand could become and take the client along that journey.
I do the same...
We've been working with @Jack Saltel VOVY Company (4 month already of collab on @Contra ) on their mascot, branding, web design, and more.
Excited to see them go live in Times Square!
The interesting thing is that the character was animated in @Rive and exported as a video asset to use on the Times Square banner, since it has already been rigged there for many other web actions and interactions, using some cool poses and states we will be showing soon.
Big shout out to @Junior Fonseca and @Daniel Aleman Robaina, part of our team, who have been working on this collaboration!
Super cool to see projects from Contra showing up in Times Square. Congrats!
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