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I don't approach a logo and UI guide as two separate deliverables. I build the visual identity so that the logo, typography, color, components, and interface all work as one recognizable system.
The network for creativity
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Logo design exploration from the last few months.
Some locked, others discarded.
Not every brand needs color. The idea behind this direction for Datasent was to build everything around 0 and 1 - nothing in between. So: black and white only, with the key visual shapes formed from 1s and 0s.
Pairing the binary-only visual system with copy like "your data has been carrying too much weight" gives the 0s and 1s an actual argument to make, not just a pattern - the constraint is doing narrative work, not just aesthetic work.