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Not every brand needs color. The idea behind this direction for Datasent was to build everything around 0 and 1 - nothing in between. So: black and white only, with the key visual shapes formed from 1s and 0s.
I agree! Monochrome aproach is so underrated nowadays. Clean work!
Thank you!
Very nice expression! Love the connection between 1-0 as a data and both colors.
Thank You Jeihun.
Pairing the binary-only visual system with copy like "your data has been carrying too much weight" gives the 0s and 1s an actual argument to make, not just a pattern - the constraint is doing narrative work, not just aesthetic work.
Absolutely, it all comes down to the core concept of this visual system.
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A full visual identity created for Reroll, built around the idea of turning the “O” into a die.
The project includes logo design, social media identity, motion, graphics and a custom playing card back.
Creative direction: Dmitry Lepisov
Identity design + motion: Arthur Skripnik
3D + motion created with Spline
That mint card-back pattern is such a fun extra, and the chunky Anton headers keep the whole system feeling punchy.
A little bit of the work I did for an agency in Australia some time ago.
I hope you like it.
Amazing