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What if your brand could be recognized by the way it moves?
Etsy worked with motion design studio Vucko to create a motion identity that connects everything from its website and app to marketing campaigns.
And I think this is where branding is heading.
Instead of just animating a logo, they built an entire system around three ideas: joy, simplicity, and craft.
Every transition, interaction, and movement is designed to feel like Etsy, even when the visuals themselves change.
What I love is that the motion feels playful without becoming distracting.
We're used to recognizing brands by their colours, logos, and typography. But movement can be just as recognizable.
More brands should be thinking about this.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Brixon’s identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.
I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.
The connecting decision: keep the geometry and layout structure consistent while the logo details, messages, and application previews change within the animated panels.
My contribution covered brand design, graphic design, and motion design.
What draws your attention first: the wordmark, the lime palette, or the rotating symbol?
See the full Brixon case study. If you’re shaping a construction or development brand, I’m available for brand identity and motion projects.
Incomparable work!
I've been pretty deep in the trenches working with a local business over the past 6 months. I'm excited to share everything I worked on & show off some new skills and projects I'll be able to add to my portfolio. There were a lot of challenges for a small brick & mortar shop relying mostly on getting local customers in the door.
First off, & most recently. A video that wasn't quite finished in time for Halloween, but I'm excited to share after I got to make a few extra tweaks. The instagram for The Mock Pit was grown to 2,065~ ish from under 500 in May. We did a lot of videos but this was the only one I did so much illustration, animation, and the voiceover for.
I'll be sharing a lot more & I'm excited to connect with the creative community again <3
Six months with one local business is real commitment, Olivia — and growing The Mock Pit from under 500 to over 2,000 followers since May is a brilliant result, especially for a brick-and-mortar shop that lives on foot traffic. The fact that this Halloween video is the one you...
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The blue box and the white and blue sneaker on that deep blue gradient make a strong colour story for a product promo. Do you build the 3D shoe from scratch or from a client model?