Using Cultural Illustrations to Differentiate Lighting Products

Using Cultural Illustrations to Differentiate Lighting ProductsUsing Cultural Illustrations to Differentiate Lighting Products

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Diego A. Quinde

pro

• Oct 20

In the lighting industry there are a lot of generic products, and the ones that sell don't always compete on technical detail.

When I started designing here, I focused almost entirely on the technical side. Then, in a conversation with a stakeholder, an idea came up: our luminaires could light up some of the most popular places in Ecuador.

So I started adding illustrations of those places to the packaging of some products. The results have been good. People don't see just a technical product anymore. They see something they feel proud of, because relevant places from their country are part of it.

What can your product show that a simple image can't?

Packaging Design Marketing Strategy Adobe Illustrator

Anita Autorino

max

• Oct 16

Have you ever designed packaging for a brand that never launched? 👀

Surprisingly, it’s happened to me more times than I expected.

Vybes was an organic deodorant brand from Australia I worked on, designing packaging for a product that, in the end, never made it to market.

It’s a weird feeling putting so much thought into packaging for a product that people will never see on a shelf.

How many unreleased projects are hiding in your folders? 😂

Brand Design Packaging Design skincarebrand Adobe Illustrator Adobe Photoshop

Ergini K

pro

• Oct 16

those pastel tubes deserved a shelf

Seadhna Treacy

pro

• Oct 16

An existing brand identity showcased across a new campaign. This was one of my favourite projects ever!

Adobe Illustrator Graphic Design Marketing Strategy

Timothy Exodus

pro

• Oct 20

Taking an existing identity and stretching it across a whole new campaign is such a good test of a system. This looks like one of those projects where everything just clicked.