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Meet Bloop. He doesn't know what he's feeling yet. Neither do most of us.
Bloop is the mascot of Inkling — a brand for the feelings that don't have names yet. He's soft. He's quiet. His eyes give everything away before he's ready. And the moment he finally finds the word for what he's been carrying? Nobody's ready for that either.
Built entirely in Recraft. One small plush creature turned into an entire world — pajamas, gummies, collectible boxes, an app. Would you let Bloop sit with you? 💙
Some more branding
The gummies and supplements look delicious too!
Love the emotional clarity of this mascot. Bloop feels simple, memorable, and very expandable as a brand world. Good luck
Thank you
So cute
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We are still in discussion with the client whether he should go ahead with the different personality mascots instead of one but he is insisting on keeping only 1 mascot for the whole lineup.
Do you prefer same mascot or different personality mascots while being consistent in style? I would also love to know the reason behind your choice.
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What happens when a poet picks up a pen and remembers she likes to sketch too:)
I write poetry over at @words.bycm on IG and since Inktober is here, I thought it was time to let that side of me out of its little corner of Instagram.
This is 'What Is Freedom?', a poem I wrote about a blue bird that spends its life fighting to escape a cage, only to find its wings clipped when the door finally opens.
A little existential crisis, now available in ink.
I wanted to bring the poem into a visual form, keeping the bird, the open cage, and that big, complicated idea of freedom at the heart of it.
For the writers, designers, and other creative shape-shifters here: what side of your creativity would you bring to Inktober?
this is so gorgeous!
From craving to system. 🌭🔴
A look behind the identity of Bocaditos—a playful blend of retro diner culture and classic cartoon character design.
Meet Bocadito: part chef, part cowboy, always full of attitude. Built around a signature red zigzag, the mascot moves through different poses and costumes while keeping a consistent identity.
This brandbook brings the thinking together: references, character rules, and a visual system designed to keep things recognizable as the brand grows.
Good food. Good mood.
#BrandIdentity #CharacterDesign #BrandGuidelines #RestaurantBranding #GraphicDesign
Part chef, part cowboy what a fun mascot concept! The typography system is top-notch 👏