How a Website AI Assistant Answers Questions and Hands Off LeadsHow a Website AI Assistant Answers Questions and Hands Off Leads
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How a website AI assistant actually works (the version I build):
• Sources: your pages, PDFs, FAQs and policies
• Index: split into small passages, turned into vectors, stored with their source URL
• Retrieve: a visitor asks, the 5 closest passages are found, and only those go to the model
• Answer: Claude replies from those passages, in your brand's tone, and cites the page
• Guardrails: if it's unsure, it says so. Pricing or legal questions go to a human
• Handoff: name, email and a summary land in HubSpot, and sales gets an alert
The point isn't a chatbot that talks. It's one that never makes things up and turns questions into leads.
Would you let an AI assistant answer your customers?
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