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One ad, three first seconds.
Same 20-second body. Three different openings:
1. A five-star review
2. A price comparison
3. A direct call-out: "Dull skin by 3pm?"
Most ads don't fail in the middle. They fail before the product even shows up. Testing the opening is the cheapest test you can run.
Which one would you put money behind first?
Concept ad for a fictional skincare brand.
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even more captivating, wow!
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I am gathering cool references for my own work as a Motion Designer.
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I found it on LinkedIn, but I am not really sure what company created it, I just know that the ASCII look of the visuals and the use of gradients make it feel very techy and modern, and the soundtrack drives the motion very organically throughout. Definitely a keeper.
This is sick 🔥
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🎬 Ad 1: "Slide to Unlock" (10s)
A product-flow spot. It opens on a glowing slide-to-unlock button, then shows the app's processing and generating screens as a casual selfie becomes a polished headshot. It ends on the brand and a "Try Instaheadshots" CTA.
🎬 Ad 2: "Everyone's Upgrading" (20s)
A social-proof spot. Notification cards stack up as Sarah, Daniel and Priya each post a new profile photo within one week. The punchline is "everyone is using the exact same Instaheadshots to upgrade," which works on FOMO and ends on a clear CTA.
What I did: concept, motion design, UI animation, kinetic typography, sound sync
7 voted
39%
11 voted
61%
18 votes
Closed
Option 2..Depicts what the app does instantly.