Elsie's: brand identity and packaging for the @designerbriefs weekly challenge (Brief 183). An organic milk brand from very happy cows who love fresh grass and good music.

The logo comes from the brass name plates farmers fixed to their milk cans, with every letter struck by hand. Then came a stamp-style illustration of a farmer playing to his herd, and a returnable glass bottle printed in barn red. All the imagery was made with my Augmented Art Direction process: AI as the tool, art direction and Photoshop retouching to finish every image by hand.

What song would you play to Elsie's cows? 🎺🐄

great work andreu

Three weeks into building the Pasted website, after the design was approved, an 11-page document arrived with a whole new vision. It was beautiful work, and it described a different project at the agreed price. I asked them to decide: keep the approved scope, or pause and price the new idea separately. On day six, they chose the original. We shipped two weeks later.

Offering to price the new vision as its own phase also lets the client see what the idea costs without it feeling like a no. Was a change-order process already written into your contract, or did you build that path on the spot?