I gave ChatGPT the worst café branding brief imaginable. Just a bunch of rough sketches and a very loose idea.

Then I asked it to turn the whole thing into a real-life café brand.

And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.

Now I’m wondering how far you can push a terrible brief before it stops being terrible.

The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.

He wanted job security. The chair was permanent. A Permanent Position An AI-generated surreal short about the cost of becoming exactly what a company needs.

That premise hits hard. The absurdity of the office interview setting makes the commentary land even more. Curious what tools you used for the video generation here.