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Jewelry editing is unforgiving. One bad shadow, and the whole piece looks cheap.
I recorded my Photoshop workflow for this diamond ring poster to show what actually goes into making a product pop. And honestly? It's mostly just obsessing over light.
You can't just drop a ring onto a background and add a drop shadow. You have to rebuild the environment reflections, stack glow layers, and push the contrast until the diamond actually looks expensive.
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Another addition to my music poster collection. The song is I2I from A Goofy Movie, so I was surprised how serious the design ended up being for something spawned from a Disney film. But the lyrics are deep and they deserved to be represented as such!
the lime green Motion word pops on that blue!
Ad Designer for Product Launch - Vital Signals Wellness Tech. I design high-converting ad creatives for product launches. This project is for Vital Signals launching a new wearable. I created launch strategy across Awareness, Consideration, Conversion, with ad mockups focused on Sleep Smarter, Stress Less Perform More, Track Optimise Thrive. Services: Ad Creative & Strategy, High-Converting Mockups, Launch Optimization. Goal: +240% revenue, 3.8x ROAS, 50K+ impressions.
HerbalLine Women’s Day — Treatment Menu Design
Feminine & Luxurious Soft blush tones, floral elements, and elegant portrait photography create a sophisticated feminine aesthetic that complements the Women’s Day campaign.
Premium Visual Direction The combination of warm gradients, deep burgundy accents, and refined serif typography enhances the sense of indulgence and positions the treatment as a premium spa experience.
Strong Visual Hierarchy The campaign headline, treatment name, promotional price, and key benefits are clearly structured, allowing customers to quickly understand the offer and treatment highlights.
Floral Art Direction Layered botanical illustrations frame the model and create visual depth, reinforcing themes of beauty, rejuvenation, and self-care without overpowering the promotional message.
Clear Benefit Communication Key treatment benefits — Deep Hydration, Improved Elasticity, and Smoother Fine Lines — are presented in a concise and accessible format to support quick decision-making.
Overall Concept A promotional treatment menu that combines feminine elegance, premium beauty aesthetics, and clear commercial communication, designed to make the Women’s Day offer feel both exclusive and inviting.
Credit: HWG
The soft blush, burgundy, and botanical direction creates a strong premium spa mood without losing clarity. I especially like how the treatment benefits are structured for quick scanning.