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Built for impact, not decoration.
A hero section is often the first interaction between a brand and its potential customer.
For this automotive performance concept, I focused on creating a visual system that feels aggressive, premium, and instantly communicates performance.
The direction combines:
• Bold display typography
• Strong visual hierarchy
• High-contrast color system
• Product-focused imagery
• Clear conversion points
• Responsive-first thinking
Designed in Framer.
This is the type of visual direction I bring to brands and digital products that want to stand out internationally.
Currently open to collaborations with SaaS, AI, and ambitious digital product teams.
#Framer #UIUXDesign #WebDesign #ProductDesign #SaaS #AIDesign
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Which hero section works better for a luxury Indian fashion brand? 🤔
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I’m on X too, mostly thinking out loud ideas, problems, and good people to follow https://x.com/rightnextstep?s=11
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Finally, had time to share some of our latest work and it was very exciting!
Built through an intense, highly collaborative process with the client, we created a bold, playful identity with a distinctive mascot, expressive visual language, and a flexible brand system. The collaboration continues as we bring the identity into the product experience itself.🥳
Most digital design is built on rigid boundaries, predefined templates, and strict goals. For the launch of LUCERRÁ, we wanted to do something completely different.
Over the last few months, I have been obsessed with an abstract question: What happens when you build a digital experience without a roadmap, letting internal philosophy and raw intuition dictate the final product?
Today, we are officially launching lucerra.co alongside an intimate behind-the-scenes that pulls back the curtain on how we translated a void, a monolith of light, and a 3D ink brush into reality.
This wouldn't have been possible without the incredible team that carried this vision across the finish line.
A heartfelt thanks to the whole LUCERRÁ team for the commitment in this crazy abstract journey and a special thanks to Mooders for an amazing partnership on the beautiful Music Production.
BTS Documentary is now live on official Lucerrá Vimeo & Ytube channels :
https://vimeo.com/1218951518?fl=pl&fe=sh
https://www.youtube.com/watch?v=8Ao6j953gSM
Nice work🔥👏👏
