Hello! 🎵 My entry for the Contra + Rive Challenge: Impossible UI. Combining Music, History, and Interaction on Rive. This crazy idea arose from creating motion transitions so you can discover who these two characters were. Where I come from, music is always present. And listening to salsa is a must. Sometimes the stories within the songs are simple, but other times they are so complex, and when you listen to a lot of salsa, you find connections you never imagined existed. These two criminal characters are connected. As if they lived in the same universe, even though from another point of view it might seem otherwise. One song performed by Rubén Blades and the other sung by the magnificent voice of Héctor Lavoe. But the incredible thing is how they connect through the composer Willie Colón. And the latter with many songs with stories and characters. Its goal is to educate future generations and honor these masters. Let's make the internet more beautiful.

This video is amazing!! Love seeing the process and how it all came to life!

YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.

For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.

Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.

This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.

I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.